TULSA, Okla. (Oct. 16, 2026) — Hard Rock Hotel & Casino Tulsa is turning up the pink this October in support of its annual Pinktober® campaign, bringing employees and guests together through colorful team member activities, pink-inspired dining specials, all-pink exterior lighting and a casino-wide reminder that “on Wednesdays, we wear pink.” A portion of the proceeds from hotel reservations will benefit the Susan G. Komen Tulsa Race for the Cure.

Guests can join the Pinktober® experience when they check in with an existing reservation. Participating rooms will feature pink pillows and bedding, robes, slippers, coasters, coffee mugs, pins, bracelets, notepads and pens, giving guests an immersive way to support and engage with the campaign throughout their stay. The experience will be available from Oct. 1 through Oct. 31, based on availability.

Guests can also support the campaign through a lineup of limited-time pink-inspired food and beverage specials available at venues across the resort in October, including:

Carvers on 19

• Pink Chocolate & Hibiscus Sphere (hibiscus-infused whipped ganache, dark gelee, hazelnut praline crunch, caramelized raspberry coulis)
• Pinktober® Spritz (Sarti Rosa Liqueur, François Montand Brut)

Hwy 66 Diner

• Strawberry Milkshake
• The Pink Cadillac Cheesecake Sundae (cheesecake, strawberry ice cream, fresh strawberries, strawberry sauce, graham cracker crust dust, whipped cream, cherries)
• Strawberry Fields French Toast (available until 11 a.m.; strawberries, strawberry cream cheese, strawberry sauce, Texas toast, vanilla-cinnamon custard)

The Eatery

• Strawberry Crème Brulee
• Pink Chocolate Covered Strawberries

Rise Coffee & Bakery

• Pink iced donuts
• Pink iced cinnamon rolls

“Hard Rock has always believed in the power of bringing people together and Pinktober® channels that energy into a cause that touches so many of our employees, guests and their families,” said Martin Madewell, vice president and general manager of Hard Rock Hotel & Casino Tulsa. “From the experiences offered throughout the hotel and restaurants to our team members putting their creativity to the cause, everything we do is designed to make the fight against breast cancer visible and participation intentional. We are members of this community and we want to support it as much as we can.”

Throughout the month, Hard Rock employees are also showing their support by wearing pink each Wednesday. The Hard Rock Culture Club, the casino destination’s community impact team, came together for the 2026 Susan G. Komen Race for the Cure on Sept. 26 and hosted an employee chalk-art contest featuring original designs inspired by Breast Cancer Awareness Month.

For more information on the Susan G. Komen Tulsa Race for the Cure, visit Susan G. Komen® - 2026 Tulsa, OK Race for the Cure.

The Pinktober® hotel experience and dining specials will be available through the end of the month. Hotel reservations can made by visiting https://www.hardrockcasinotulsa.com/hotel. For additional information about Pinktober®, visit www.hardrock.com/pinktober.

With more than 2,300 electronic games, signature restaurants and nationally acclaimed live entertainment, Hard Rock Hotel & Casino Tulsa is Oklahoma’s unrivaled leader for world-class gaming and hospitality. Located on I-44 east of the Tulsa metro, Hard Rock has been owned and operated by Cherokee Nation Entertainment since 1993. Its reputation is backed by national and regional recognition, earning 24 wins in CasinoPlayer Magazine’s 2025 “Best of Gaming Awards” and a record 18 wins in Tulsa World’s 2025 “Best in the World” awards. Information on upcoming shows at Hard Rock Live, Track 5., Riff’s and Amp Bar is available online at www.hardrockcasinotulsa.com or by calling (918) 384-ROCK 10 a.m.-6 p.m. Tuesday through Saturday. To explore upcoming events, resort amenities or special offers, connect with us on Facebook, X and Instagram. More information about Status+ Rewards is available at www.statusplusrewards.com.

PHOTO CUTLINE: Hard Rock Hotel & Casino Tulsa joins the global fight against breast cancer with Pinktober® activations that include limited-time pink hotel accommodations, dining specials and employee-led events.

About Cherokee Nation Entertainment

Cherokee Nation Entertainment is the gaming and hospitality company of the Cherokee Nation. What began as a small bingo hall in Roland, Oklahoma, has evolved into one of the region’s largest and most dynamic gaming and hospitality enterprises, generating more than $1 billion in annual revenue, employing over 4,000 people, and welcoming more than 10 million visitors each year. With more than three decades of experience delivering world-class entertainment, CNE owns and operates the renowned Hard Rock Hotel & Casino Tulsa and nine Cherokee Casinos throughout Oklahoma, including a racino, three resort hotels, a championship golf course, and a variety of dining, retail and entertainment venues. CNE also operates Gold Strike Casino & Resort in Tunica, Mississippi, one of the most recognized gaming destinations in the Mid-South. As a key economic engine for the Cherokee Nation, CNE is deeply committed to improving the lives of Cherokee citizens and strengthening communities through job creation, cultural preservation and reinvestment in vital services. For more information, visit HardRockCasinoTulsa.com, CherokeeCasino.com and GoldStrike.com.

About Hard Rock® 

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide. HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, www.hardrock.com or shop.hardrock.com.